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Fundamentals of Graphic Design
Graphic Design is all around us! Words and pictures—the building …
What you'll learn
Learned how to explore and investigate visual representation through a range of image-making techniques
Understand basic principles of working with shape, color and pattern
Been exposed to the language and skills of typography
Understand and have applied the principles of composition and visual contrast.
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The Creative Journey of Branding
This course aims to make branding concepts accessible to every …
What you'll learn
Can create a value proposition for a brand
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.
Time Management for Professional Productivity
In this Specialization, you will understand how investment strategies are …
What you'll learn
Learn to plan effectively to achieve your personal and professional goals
Learn to recognize and overcome barriers to successful time management
Identify specific time management tools and use them effectively
Manage resources both effectively and efficiently
Keep your sense of perspective to prevent and manage crises
Learn to delegate effectively
Learn to manage expectations and say “No” when appropriate
Survey analysis to Gain Marketing Insights
How do consumers see your brand relative to your competitors? …
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
